Troy Legal

Troy Legal is a Brisbane-based law firm specializing in construction law, offering over 20 years of expertise in areas like contract management, dispute resolution, and litigation. They focus on delivering practical legal solutions for commercial construction businesses across Australia.

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Client Overview

Challenges

Troy Legal approached us with an existing WordPress site that had numerous issues:

  • Poor Performance: The website was receiving minimal traffic, ranking for only five to ten visitors per month.
  • Suboptimal Design: The design was outdated and not reflective of the professional services offered.
  • Limited Functionality: The existing site lacked a blog feature and effective lead generation mechanisms.
  • Lack of SEO Optimization: The site was not optimized for search engines, resulting in little to no online visibility.

Solutions

To address these challenges, we implemented the following solutions:

  • Website Redesign: We built a completely new website using Webflow, incorporating a vibrant orange color scheme preferred by Julian.
  • Enhanced User Experience: The new site was designed to create a professional and confident impression for potential clients in the niche area of construction law.
  • Blog Integration: We integrated a blog feature that allowed Julian to post updates and insights related to his field, enhancing content marketing efforts.
  • SEO Enhancements: Optimizing the website during and post-development to improve search engine rankings and drive traffic.

Results

The results of our efforts were significant:

  • Increased Traffic: The website traffic surged to approximately 50 visitors per month searching for his services, a substantial improvement from the previous five to ten visits.
  • Improved Client Engagement: The new design and functionality have positively influenced client perception and engagement.
  • Ongoing Content Strategy: Julian is actively adding blogs to the site, further driving traffic and establishing authority in his field.

Let’s Build It Properly

We’ll review your current website and systems and map out the most effective path forward.
Take the Next Step - Book a strategy call
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