Theatre in a Box is a musical theatre-themed party board game where players or teams compete by rolling dice, moving around the board, and completing challenges from five different categories. Using performance skills, musical theatre knowledge, and luck, players aim to collect the most tickets and become the ultimate "triple threat" to win the game.
Client Overview
Case Study :
Quirky old school board game - Theatre in a Box
Client :
Theatre in a Box
Industry :
Services Provided:
Challenges
Theatre in a Box, a successful board game company, had established a strong presence on social media, particularly on Facebook. However, despite their social media success, the company lacked a credible online presence that could directly support product sales. They needed a website that not only represented their brand but also served as an e-commerce platform for their products. The primary challenges were:
- Credibility: The brand needed to establish a professional online presence that would reflect their brand's identity and success.
- E-commerce Integration: The website needed to enable product sales, even though the product range was limited.
- Design: The site needed to be fun, colorful, and visually appealing to align with the playful nature of their products.
Solutions
To address these challenges, a custom-coded website was designed and developed. The key solutions included:
- Custom Design: The website was crafted to be visually appealing, using vibrant and fun imagery that aligned with the brand’s playful and theatrical theme.
- E-commerce Functionality: Given the limited number of products, a simple and efficient e-commerce solution was implemented. Instead of a complex store, the website included a few links to Stripe, allowing customers to make purchases easily.
- Marketing Focus: The site was designed as both a marketing platform and an e-commerce solution, enhancing the brand's credibility while still facilitating sales.
Results
The newly developed website successfully met all of Theatre in a Box’s needs:
- Enhanced Credibility: The professional and fun design of the website significantly boosted the brand's credibility.
- Customer Satisfaction: The client was very pleased with the outcome, particularly the design and the seamless integration of e-commerce functionality.
- Continued Success on Social Media: While the majority of sales continued to be driven through Facebook, the website provided a credible and professional online presence, complementing their social media efforts and providing an additional sales channel.
