• Cultural Sensitivity: The client’s background and target audience necessitated a design that catered to cultural preferences, which differed significantly from typical real estate websites.
• Limited Budget: The client had a tight budget, which posed challenges in achieving the desired design and functionality while still maintaining independence in managing their site as a real estate agent.
• User Experience and Design Needs: The client desired a visually appealing and user-friendly website that could effectively attract and engage their target audience.

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• Customized WordPress Site: We built a tailored WordPress site with a content management system (CMS) that allowed the client to update and manage their content independently. The design was crafted to incorporate elements that resonate with their cultural audience while maintaining professional aesthetics.
• Collaborative Design Process: To address cultural differences, we engaged in an iterative design process, ensuring the client's vision was accurately represented in the final product. This involved frequent feedback sessions to align on design choices.
• Focus on Lead Generation: The website was structured to optimize lead generation through strategic placements of contact forms, listings, and informative content, enhancing user engagement.

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• Successful Launch: The MLN Properties website was successfully launched, meeting the client’s expectations for design and functionality. Initial feedback from users indicated a positive response to the website’s design and usability.
• Cultural Representation: The site effectively captures the essence of the client’s brand, appealing to the African community while maintaining a professional appearance.
• Room for Future Enhancements: While the initial launch has been completed, there are plans for further enhancements based on user feedback and evolving business needs.

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