Krazy Krevicer's original website was built on WordPress but had several issues:

• Poor design that did not align with the company’s brand or industry standards.
• Lack of proper e-commerce functionality, making it difficult for customers to purchase products.
• Slow loading times and inefficient organization of hundreds of products, impacting user experience and searchability.
• Limited budget but high expectations for performance improvement.

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• Sticking with WordPress: Due to budget constraints, we decided to retain WordPress as the CMS but completely overhauled the existing site to improve design, usability, and performance.
• New Design: We redesigned the site to make it visually appealing and industry-appropriate, incorporating high-quality images of the products.
• Improved E-Commerce Functionality: We rebuilt the e-commerce store to enhance usability. This included optimizing product categorization, improving search capabilities for users to find specific items, and ensuring faster loading speeds.
• Product Photography: We personally photographed hundreds of the company's products to ensure visual consistency and enhance the overall user experience on the site.

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• Significant Visual Improvement: The revamped website had a much more professional and appealing design, making the brand stand out in the mining and agricultural industry.
• Enhanced E-Commerce Store: The new online shop was not only faster but also easier to navigate, allowing customers to find products quickly and efficiently, improving search engine visibility.
• Increased Search Engine Ranking: The specific naming of products allowed the site to rank higher for niche items, leading to better visibility in search results.
• Client Satisfaction: The site transformed from a "pretty crappy" one into a high-performing, aesthetically pleasing online store, all within the client's budget.

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