J.E.Mathison is an ex-finance lawyer and now lives and writes in France. She is the founder of SPIRIT NESTS - bespoke writing retreats in the south of France. She holds a Bachelor of Arts (BA) degree in French, Spanish and Latin American Studies and a Bachelor of Laws (LLB) degree with Honours. After a successful career in law, she moved to France, from Australia, to pursue a calling to write. She has completed writing residencies in Australia, Europe and the U.S.A and is the wordsmith and ghost writer behind a suite of international clients. Her creative crop rotations include painting, favouring acrylics and watercolours, and some of her paintings are displayed under ART. HEARTBEAT THRESHOLD is an ebook collection of five short stories now available for purchase and her debut novel THE STACKING is due for release mid 2024.
Client Overview
Case Study :
Author Writer Painter Spirit Nests Retreat- J.E. Mathison
Client :
J.E. Mathison
Industry :
Services Provided:
Purposes:

Challenges

J.E. Mathison, an author, approached us with the goal of creating an online presence that would help her connect with her readers and promote her writing. The key challenges included:

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  • Building an Author Platform: The website needed to serve as a platform where readers could learn more about J.E. Mathison and her work.
  • Encouraging Reader Engagement: The site required features that allowed users to join her community, follow her on social media (particularly Facebook), and stay updated on her latest news and book releases.

Solutions

To meet these challenges, we provided the following solutions:

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  • Simple Coded Website: We developed a clean, subtle coded website that aligned with J.E. Mathison’s needs as a writer. The design was straightforward but professional, allowing visitors to easily navigate and engage with her content.
  • Membership Feature: A login feature was integrated into the site, allowing readers to join her membership community and stay informed about her latest works and events.
  • Social Media Integration: We made it easy for visitors to connect with J.E. Mathison via her Facebook page, enhancing her engagement with readers and potential fans.

Results

The outcomes of the project were as follows:

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  • Achieved Author’s Objectives: The website successfully met J.E. Mathison's goal of creating a platform where readers could connect with her, join her community, and stay updated on her writing.
  • Subtle Yet Effective Design: The design was simple yet effective, focusing on user experience and ensuring visitors could easily find information about her books and news.

Overall, the website helped J.E. Mathison build her online presence, engage with her readers, and promote her work in a manner that was in line with her goals as an author.