Helen Hays, the owner of Hays Air Conditioning, approached us as part of a joint venture with an SEO organization, iFormat. The primary challenge was that they needed a significant increase in their website leads to fuel their HVAC business. The partnership with iFormat was focused on driving traffic to the website through SEO, while we were responsible for the website's design and performance. The website had to be optimized not only for SEO but also to convert visitors into leads and customers.

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Key challenges:

• A non-optimized website with little to no lead generation.
• A lack of an effective online presence and content strategy.
• The need for seamless integration with SEO efforts.
• Developing a website that could support ongoing content creation, particularly blogging.

To address these challenges, we built a custom WordPress site. The reason for choosing WordPress was to create a content management system (CMS) that would allow the SEO team at iFormat to easily manage and update the site, especially for publishing blog content that was crucial for improving search engine rankings.

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• WordPress Integration: We created a user-friendly WordPress website with a sleek, modern design that was both professional and trustworthy, specifically tailored to attract and convert visitors.
• SEO-Friendly Structure: The website was built with SEO best practices in mind, including fast load times, mobile responsiveness, and clean code to ensure easy optimization for search engines.
• Content Strategy Support: The site was designed to support blogging and content updates, which played a key role in the site's long-term success. The SEO team from iFormat had the flexibility to publish blog posts that targeted relevant HVAC-related keywords, improving organic traffic.
• Conversion Optimization: We focused on making the site visually appealing with clear calls-to-action (CTAs) to guide visitors towards contacting the business or requesting a quote, boosting the site's conversion rate.

The results of the collaboration were impressive. Over a period of time, Hays Air Conditioning went from receiving zero inquiries to generating over 60 leads per month, with consistent growth since mid-2022. This dramatic increase in lead generation was largely attributed to:

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• The successful SEO efforts from iFormat, which helped drive traffic.
• The high-quality website design that built trust with potential customers, leading to higher conversion rates when visitors landed on the site.

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Key Results:

• Zero leads to over 60+ monthly inquiries within a year.
• Consistent lead growth post-launch.
• Increased trust and credibility with customers through a user-friendly and professional website design.