Good Earth Oils
Australia's No.1 Cold Press Oils Producer Good Earth Oils adheres to a philosophy centred on the removal of chemicals, pesticides, and insecticides from our agricultural systems and food supply chains.
Client Overview
- Case Study :Cold Press Oils Producer - Good Earth Oils
- Client :Good Earth Oils
- Industry :
- Services Provided:
- Purposes:
Challenges
Good Earth Oils required a new website that would serve both as a retail platform and as a showcase for potential investors. This was the fourth site in a series developed by b2b websites, following previous projects that included the factory, investment opportunities, and byproducts. The challenges included:
- Consistency with Existing Branding: The new website needed to align with the existing logos and branding used in the three previous sites.
- Visual Appeal: The site had to be visually engaging, highlighting the products in a way that would attract customers and impress investors.
- Limited E-Commerce Functionality: While the client wanted to offer a shopping experience, they did not want a full-fledged e-commerce store. Instead, they sought a solution that allowed users to browse and click through to distributors.
Solutions
- Webflow Implementation: To create a dynamic and visually appealing website, we chose Webflow. This platform was ideal for making the site’s images and design come alive, creating a compelling user experience.
- Custom Design: Collaborating with a design agency appointed by the client, we developed a new logo and overall design that seamlessly integrated with the existing branding from the previous sites.
- Click-Through Shopping: Instead of a traditional e-commerce setup, we implemented a click-through system. Users could browse products and be directed to distributors for purchases, aligning with the client’s preference for limited e-commerce functionality.
Results
- High-Quality Design: The website was completed in about two weeks, with the design phase taking four weeks. The result was a visually stunning site, considered one of our best showcase projects in terms of design quality.
- Enhanced User Engagement: The use of Webflow and the new design successfully captured the essence of Good Earth Oils, making the site engaging and visually appealing.
- Effective Shopping Solution: The click-through system provided a satisfactory shopping experience without the need for a full e-commerce setup, meeting the client’s requirements.
The project was a success, delivering a beautifully designed site that balanced the needs of both retail customers and investors.
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b2b is an outcome focused, full stack web design and development agency based in Brisbane. With a team of 12 individuals and 150,000 hours experience, b2b develops complex, fast, secure websites & apps for established businesses. b2b’s customer service, outcome focussed approach has your back.
