Good Earth Oils required a new website that would serve both as a retail platform and as a showcase for potential investors. This was the fourth site in a series developed by b2b websites, following previous projects that included the factory, investment opportunities, and byproducts. The challenges included:

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• Consistency with Existing Branding: The new website needed to align with the existing logos and branding used in the three previous sites.
• Visual Appeal: The site had to be visually engaging, highlighting the products in a way that would attract customers and impress investors.
• Limited E-Commerce Functionality: While the client wanted to offer a shopping experience, they did not want a full-fledged e-commerce store. Instead, they sought a solution that allowed users to browse and click through to distributors.

• Webflow Implementation: To create a dynamic and visually appealing website, we chose Webflow. This platform was ideal for making the site’s images and design come alive, creating a compelling user experience.
• Custom Design: Collaborating with a design agency appointed by the client, we developed a new logo and overall design that seamlessly integrated with the existing branding from the previous sites.
• Click-Through Shopping: Instead of a traditional e-commerce setup, we implemented a click-through system. Users could browse products and be directed to distributors for purchases, aligning with the client’s preference for limited e-commerce functionality.

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• High-Quality Design: The website was completed in about two weeks, with the design phase taking four weeks. The result was a visually stunning site, considered one of our best showcase projects in terms of design quality.
• Enhanced User Engagement: The use of Webflow and the new design successfully captured the essence of Good Earth Oils, making the site engaging and visually appealing.
• Effective Shopping Solution: The click-through system provided a satisfactory shopping experience without the need for a full e-commerce setup, meeting the client’s requirements.

The project was a success, delivering a beautifully designed site that balanced the needs of both retail customers and investors.