Cranky's Bicycle Worx, a Canberra-based bicycle shop with additional offices across Australia, needed a simple yet effective website to cater to their business-to-consumer (B2C) audience. The key challenges were:

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• Limited Budget: The client had a tight budget, which is a common challenge for small to medium-sized businesses.
• Security Concerns: They required a secure website that would protect against potential hacks and ensure the safety of their customer information.
• Streamlined Booking Process: Cranky's needed a website that would allow customers to easily book services, such as bicycle repairs or tune-ups, directly online.
• Unique Identity: Despite having multiple offices, they wanted the site to reflect their distinct brand and services, standing out in the competitive Australian retail market.

To address these challenges, we delivered the following solutions:

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• Custom-Coded Website: We built the site using code, which provided an extra layer of security. This ensured that the site was less vulnerable to hacking, an essential requirement for the client.
• Simple, Clean Design: We designed a five-page site that was straightforward and user-friendly, aligning with the client’s need for simplicity due to their limited budget. The website provided essential information about the company, their services, and customer testimonials to build trust with visitors.
• Online Booking System: We integrated the site with Calendly to allow customers to easily book services such as bicycle repairs or consultations. This feature streamlined the customer experience, providing a convenient way for users to interact with the business.
• Marketing & Information Hub: The website also served as a marketing tool, showcasing Cranky's services and history to potential customers. It provided the right balance of information to help customers understand what the business offered, without overwhelming them.

The website delivered the following outcomes for Cranky's Bicycle Worx:

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• Increased Online Engagement: The addition of an online booking system via Calendly allowed the business to attract more service appointments and streamline their booking process.
• Enhanced Security: By coding the site from scratch, we ensured the site remained secure, reducing the likelihood of potential hacks and security breaches.
• Budget-Friendly Success: Despite the budget constraints, we delivered a high-quality, functional website that met the client’s expectations and provided a great user experience.
• Customer Satisfaction: The simple yet effective design made it easy for customers to navigate, understand Cranky's services, and schedule appointments directly online.