• Showcasing Unique Carpentry Work: Unlike typical carpenters, Carpentry by Design focused on creating beautiful, custom timber products. The challenge was to visually represent the craftsmanship and quality of these products on the website in a way that highlighted their uniqueness and aesthetic appeal.
• Visual Appeal: The website needed to market the products effectively by emphasizing their elegance and high-quality craftsmanship. Since the client’s work was largely visually driven, finding the right images and presenting them beautifully was crucial.

• Design and Development: We designed a website that highlighted the uniqueness of the client’s products through compelling visuals and a clean, modern design. The website's primary focus was on showcasing beautiful imagery of the client’s custom timber work. We included high-quality images, especially those showcasing completed projects like home renovations and additions.
• Marketing: The website was designed to not only display the craftsmanship but also market it effectively to a B2C audience. This was achieved through well-placed images, elegant design elements, and carefully crafted content that conveyed the quality and elegance of the carpentry services.
• User Experience: Special attention was given to ensuring the website communicated class and quality, making it easy for visitors to navigate and appreciate the craftsmanship displayed. We worked with the client to curate the best images, adding a layer of professionalism to the overall site.

• Enhanced Visual Impact: The website's success was largely attributed to the effective use of images. The high-quality visuals captured the essence of the client’s craftsmanship and distinguished their work from competitors.
• Longevity: The website remained in use for several years and continued to represent the client’s work even after their retirement.
• Effective Marketing: The focus on showcasing beautiful, tailored timber products led to an effective marketing tool that highlighted the unique qualities of Carpentry by Design's offerings.

‍

Overall, the project was a success, with the website effectively conveying the class and quality of Carpentry by Design’s work, ultimately contributing to their sustained presence in the market.