Brisbane Complete Guttering faced several challenges with their online presence:

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• Service Scope Confusion: The client offered more than just gutter cleaning services; they also cleaned roofs and provided comprehensive surface cleaning solutions. However, marketing these diverse services under a single, clear, and understandable brand identity was challenging. The business name, "Complete Guttering," didn't fully convey the full scope of services provided, potentially leading to confusion among potential clients.‍
• Need for Strong Visual Representation: To effectively showcase the quality of their services, the client required a website that could visually communicate the results of their work, particularly through before-and-after comparisons.

To address these challenges, the following solutions were implemented:

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• Custom Coded Website: A custom-coded website was developed, providing a secure and economical solution tailored to the needs of trade services. The coded approach was chosen for its safety and security, as well as its cost-effectiveness.
• Comprehensive Service Marketing: The website was designed with a focus on marketing, lead generation, and information dissemination. Special attention was given to presenting the client as a provider of complete surface cleaning solutions, rather than just gutter cleaning. This helped to broaden the perceived scope of services offered by the business.
• Visual Gallery Integration: A detailed gallery was created to showcase the results of the client’s services. This included images highlighting the difference in gutter and roof color before and after cleaning, helping potential clients visually understand the value of the services offered.‍
• Social Media Integration: In addition to the website, some Facebook marketing and social media management were carried out to further boost the client’s online presence and reach.

The outcomes of the project were highly positive:

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• Enhanced Brand Clarity: The website successfully communicated the full range of services offered by Brisbane Complete Guttering, reducing any potential confusion and helping to position the business as a comprehensive surface cleaning provider.
• Strong Client Satisfaction: The client was very pleased with the final website, appreciating both its functionality and its role in effectively marketing their services. The visual gallery, in particular, was a significant asset, helping to attract and convert potential clients.‍
• Long-Term Relationship: The client has remained with the service provider for several years, indicating ongoing satisfaction and trust in the solutions provided. The additional social media marketing efforts further supported the client’s business growth.