Sue Osborne, the founder of Bodetec, faced several challenges with her online presence:

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• Lack of Awareness: Sue was a practitioner of Bowen Therapy, a specialized and lesser-known form of therapy. Most people, including the developers, were unfamiliar with this practice, which made it challenging to communicate her services effectively to potential clients.
• Diverse Offerings: Sue provided a wide range of services as a massage therapist and Bowen Therapy practitioner, making it difficult to present her expertise and offerings in a clear and concise manner on the website.
• Security Concerns: There was a need to ensure that the website remained safe from potential security threats, given the nature of coded websites.

To address these challenges, the following solutions were implemented:

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• Custom Coded Website: A custom-coded website was developed to provide a clean, secure, and professional online presence. The choice of a coded website was made to enhance security and reduce vulnerabilities.
• Design and Branding: A new logo for Bodetec was created to establish a strong brand identity. The website design was centered around presenting Sue Osborne as the key figure, showcasing her expertise and making her the hero of the story.
• Content Presentation: Special attention was given to how Bowen Therapy and Sue's various services were presented on the website. The goal was to make the information accessible and understandable, even for those unfamiliar with Bowen Therapy.
• Integration with Social Media: Links to Bodetec’s Facebook page were integrated into the website, allowing for greater interaction with clients and broader reach through social media.

The website, launched in 2019, successfully addressed the challenges faced by Sue Osborne:

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• Positive Reception: The website was well-received by Sue and her clients, effectively communicating her services and expertise in Bowen Therapy.
• Long-Lasting Impact: Despite being a few years old, the website continues to serve its purpose and remains active, with Sue still practicing and utilizing the platform to connect with clients.
• Brand Visibility: The strong visual design, including the custom logo and hero imagery of Sue, helped establish a recognizable and trustworthy brand.

Sue Osborne was very happy with the final outcome, and the website continues to support her business to this day. However, given its age, a refresh might be considered in the near future to keep it up-to-date.