Blue Ink Investments, a division launched by an established firm of lawyers and accountants, faced a distinct set of challenges when seeking to create an online presence for their new investment division. Although the parent company had a solid reputation in the legal and accounting fields, Blue Ink Investments needed to establish itself as a trustworthy and reliable entity within the competitive investment sector.

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The primary challenges were:

• Establishing Trust: As a new venture, Blue Ink Investments needed to project an image of stability and dependability to attract potential investors.
• Target Audience: Their target demographic consisted largely of financially established, older individuals seeking investment opportunities for retirement or later in life.
• Website Functionality: The website required a balance of speed, dynamic features, and visual appeal, while maintaining an understated elegance to avoid appearing overly flashy.
• Compliance: The website had to meet stringent regulatory requirements set by the Australian Securities and Investments Commission (ASIC).

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To address these challenges, a comprehensive strategy was employed:

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• Platform and Design: The decision was made to develop a Webflow-based site with approximately nine pages. Webflow was chosen for its ability to deliver a visually engaging and responsive design.
• Visual Appeal: The design incorporated iconic imagery featuring credible and diverse individuals from Australian culture, aimed at fostering a sense of relatability and trustworthiness.
• Content Structure: some text
  • Homepage: Crafted to immediately convey professionalism and reliability.
  • Services Overview: Clearly detailed investment opportunities and benefits.
  • About Us: Featured professional images of the management team to enhance credibility.
  • Investor Sections: Dedicated areas for wholesale and retail investors were created, including application forms.
  • Tools: A returns calculator was integrated to help potential investors assess the benefits of their investments.
• Compliance: The website content and forms were meticulously designed to comply with ASIC regulations, ensuring adherence to high standards of legal and financial integrity.

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The project was successfully completed in just over four weeks, slightly beyond the initial deadline. The resulting website was a high-performance platform, with loading times under one second due to optimised images and efficient coding practices.

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Key outcomes included:

• Enhanced User Experience: The website’s speed and design significantly improved user engagement.
• Increased Inquiries: The strategic placement of call-to-action buttons led to a substantial increase in inquiries from potential investors.
• Client Satisfaction: Blue Ink Investments expressed high satisfaction with the final product, noting that the website met their objectives and continues to serve their needs effectively.

The new website has successfully positioned Blue Ink Investments as a reliable and professional entity in the banking and finance industry, effectively reaching and engaging their target audience.