Audem is a Brisbane based electrical business, who wanted more leads. They elected to go with a Webflow site and and SEO program over 12 months. Were pleased to say that Audem is the fastest site we ever built loading 22 pages in under half a second on the new webflow platform. Test it yourself at
Challenges
Audem Electrical is an electrical services provider operating primarily in the Brisbane area. They sought to improve their online presence and increase their website traffic to generate more leads.
- Low Traffic: The client's existing website was not performing well in search engine rankings, resulting in minimal traffic (10-20 visitors per month).
- Lead Generation Needs: Audem Electrical needed a website that could attract more visitors and effectively convert them into leads. The goal was to increase both the quantity and quality of website traffic.
- Geographic Targeting: They wanted to focus on various parts of Brisbane to attract local clients, requiring a solution that could be easily adapted for different regions.
Solutions
To address Audem Electrical's challenges, we developed a new website using Webflow, a powerful web design tool that allows for flexible content management (CMS). The project involved creating a 12-13 page lead generation site that was both visually appealing and functional. Key aspects of the solution included:
- Local Targeting: We designed template pages that Audem Electrical could easily replicate for various locations around Brisbane. This allowed them to advertise their services effectively in each specific area.
- User-Friendly CMS: The website was built with a CMS that the client could manage independently after the project completion, ensuring long-term sustainability.
- Fast and Responsive Design: The site was optimized for speed and responsiveness, ensuring a positive user experience, which is critical for SEO performance.
- Consistent Branding and Accessibility: A unique pink color scheme was applied across the site, and the phone number was prominently displayed in the top right corner of every page, ensuring easy access for potential customers.
Results
The new website delivered impressive results for Audem Electrical:
- Increased Traffic: The site now attracts between 200 to 250 visitors per month, with peaks reaching up to 400 visitors.
- Higher Conversion Rates: Approximately 25% of the traffic is converted into leads, significantly boosting their business.
- Improved SEO Performance: The website's fast load times and SEO optimization have contributed to higher search engine rankings, further enhancing visibility and lead generation.
Audem Electrical's new website has successfully transformed their online presence, allowing them to effectively reach their target market in Brisbane and beyond.
