Allan's Lawn and Property Maintenance, like many small businesses in the trades industry, faced several challenges related to their online presence:

‍

• Budget Constraints: As a small business, Allan's company had a limited budget for their website. This meant that the site needed to be cost-effective both in terms of initial development and ongoing maintenance.
• Lead Generation: The primary goal of the website was to generate leads. This required a design that was both user-friendly and optimized for conversions, ensuring that potential clients could easily find and contact the business.‍
• Maintenance and Ongoing Costs: Alan wanted to avoid high ongoing costs associated with website maintenance and hosting. This meant that the website needed to be simple, yet effective, to minimize future expenses.

To address these challenges, we implemented the following solutions:

‍

• Custom Coded Website: We developed a custom-coded website tailored specifically to Allan's needs. By opting for a coded site, we were able to control the design and functionality tightly, ensuring that the website met all of Allan's requirements while staying within budget.
• Design Focused on Lead Generation: The website's design was centered around lead generation. We streamlined the user experience to make it easy for visitors to navigate the site, find the information they needed, and contact Alan for services. Key features included a clear call-to-action, easy-to-find contact information, and a simple, clean layout that emphasized the company's services.‍
• Cost-Effective and Low Maintenance: The custom code approach also helped reduce ongoing maintenance and hosting costs. By avoiding the use of complex content management systems or unnecessary features, the website remained lightweight and easy to maintain, ensuring that Alan wouldn't face unexpected expenses in the future.

The results of the project were highly successful:

‍

• Effective Online Presence: Allan's Lawn and Property Maintenance now has a professional and functional website that effectively showcases their services. The site serves as a reliable point of contact for potential clients, helping the business maintain a strong online presence.
• Increased Lead Generation: The website's design has successfully driven lead generation, making it easier for potential customers to find and reach out to Allan's business.‍
• Cost Savings: By focusing on a custom-coded solution, the ongoing costs for maintenance and hosting have been kept to a minimum, providing Alan with a cost-effective solution that meets his business needs without compromising on quality.