Since its inception, the Internet has transformed from a static, unidirectional communication medium into a dynamic and interactive platform.
The transition from Web 1.0 to Web 2.0 paved the way for a new era of individualised experiences.
In the world of Web2.5 now, the internet is becoming an ecosystem for community, interaction, trust building, and more immersive experiences. It goes beyond just simply displaying information and one-way monologue.
A website should move people through a customer journey and towards a call to action.
It’s about providing an experience and an expectation that people used to get in a brick-and-mortar store.